Even though we didn't get a chance to see much of the movie, I learned a few things. I didn't know the the NY subway line letters were in Helvetica. I've always admired the typography of the train line but I never would've thought that the bus line was made with Helvetica. It's so simple yet classy. It's the last front I would've thought they would've use. I thought that it would've been more unique.
I also didn't realize that so many logos and signs are made with the font. Usually when fonts are so over used, then people get tired of them. With Helvetica, I think many of us have just gotten desensitized to. It's everywhere so it's nothing new when someones uses it.
I was also surprised that many of the graphic designers stated that they only used only about two or three fonts for their designs. I always thought that one would need to use a new and different font everytime they design something. But those graphic designers used the same couple of font families and just applied various colors to their designs to differentiate between words. That's definitely a tip that I will use from now on in my work. I thought it was funny that the many of the designers felt that fonts don't have to be animated. They should convey an attitude or a idea to a viewer not be completely distracting. The font should demand attention but not completely take the attention from the product or ad.
If I learned that much from about 45 minutes of viewing, I can't wait to see the rest of film to see what else I can learn.
1 comment:
I was also surprised that Helvetica was used in so many places. I never realized that a lot of the typography I see daily is predominantly one font. I think that really drives home the point of what a certain font says. The designers in the movie even pointed out the difference between a font that has bark and one that doesn't. Apparently Helvetica does it all.
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