I saw this on Swiss Miss and I thought it was the coolest thing. This couple came up with the concept of using a mug to identify the difference between hot and cold. As soon as you put a hot or cold liquid into the mug, it immediately changes from color. The words are displayed in reverse type on black and white backgrounds. As many of us stay in Starbucks to keep us up during those late night design shifts, I think this would be a good addition to our collection of cups. I swear sometimes I just love typography. It's really idea to conveying a certain type of idea to an audience.
As some of you know, I'm currently working on designing a couple of guerilla campaigns for my independent study project. I'm always looking for inspiration for my creative ideas. Here's another one. You know how right before you go to a salon, you visualize like million different styles on your hair. But you just never know until you get it what is the right haircut or hairstyle for you. I think this concept definitely works. I think that it is something that everyone can identify with and it is placed perfectly, which is usually most important when it comes down to designing guerilla ad campaigns.
3 comments:
those mugs are awesome, i'm going to have to look into getting one for, to carry around my future office.
...but first i should find employment, before i worry about my mug.
We have the same ad on our blogs! I thought the escalator idea was so cool. Also, the mugs are great. It reminds me of a Phantom of the Opera mug I have (yes, I am a musical geek), which when hot turns the phantom mask on the mug white.
Wow! This is going to sound stupid, but I looked at Lindsey's post before yours and posted on her blog that the escalator ad reminded me of some of your previous posts and your research project. That's so funny! Oh well, then I guess I made my point :-)
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