I'll admit that some of the design is a little dated but it is clever and creative. They have nice concepts. Much like the one shown in the table of contents:
Note how they used different photos but yet they all work together which is usually very unlikely when dealing with the TOC. Usually the TOC is the most disconnected department in a TOC because every story in an issue is different. Yet the design works together overall. I like how they use the torn page look and yet they make picture clippings look elegant and tasteful.
Yet another spread that uses the torn page look. And I love the stamps idea. It also illustrates how less can be more when it comes when it comes down to design.
I thought that these spreads were very creative to be designed during the late 80s. I admit the illustrations are somewhat too old but I still think that could be used in many of today's magazines. These spreads don't reflect the digital age that we learned about in our books or the Punk era either. Probably during that time period these designs were much ahead of their time.
Despite the fact that Spy Magazine is more popular than WigWag, I think these are two magazines that should equally be recognized for their innovative design and forward thinking. I think that many of the layouts and designs that are presently printed in many magazines were influenced by both of these magazines. Check out this design of WigWag's cover:
Look at that space above the banner. Look familiar? When do you think someone decided that that space was truly prime real estate?
1 comment:
I agree with you: these two magazines should be more recognized for their innovative designs. Even though, like you said, the illustrations don't reflect our digital era's computerized illustrations, they still do an amazing job to make the spreads interesting, content-driven and, most importantly, BEAUTIFUL to look at!
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